Onboarding & Activation

PLG 2025 Rewind: Biggest trends and major updates.

How onboarding evolved, what actually moved PLG, how AI reshaped UX, and more.

Dec 16 • Kate Syuma

15 bitter truths about Growth: how to scale without sacrificing quality

A short, practical list of what truly drives sustainable product growth — without breaking experience.

Dec 9 • Kate Syuma

The 3 PLG experiments that grew Mobbin's expansion revenue +20%

Quick wins, meaningful shifts, and one big bet that transformed their user journey (with exact tactics you can steal)

Dec 2 • Kate Syuma

🆕 5 AI Onboarding Tools That Will Redefine 2026

Onboarding is no longer about UI — it’s about human-like guidance at scale.

Nov 11 • Kate Syuma

🚨 Users try your AI Once… Then leave. Let’s change that.

The 3-step framework to turn AI hype into real behavioral adoption.

Nov 4 • Kate Syuma

💫 The Rise of Contextual AI: How Miro and Amplitude Are Making Products That Actually Understand You

Insights from "Product Benchmark Report" and the shift from generic AI to intelligent systems that know your behavior, your work, and your goals.

Oct 21 • Kate Syuma

How Notion and Miro Shifted to AI — The last 6 years SaaS Websites evolution 🚀

How two world-class teams evolved their websites to tell a clearer, more human product story.

Oct 7 • Kate Syuma

The Anatomy of Upgrade & Trial Triggers — 30+ examples from top SaaS brands 🚀

A personal deep dive into my new free collection — examples from Slack, Notion, Lovable, Intercom, and more.

Aug 19 • Kate Syuma

How Rows.com increased Activation by 30% with AI-powered Freemium ✈️

From "loginless" onboarding to AI-powered freemium — discover how Rows unlocked growth by focusing on real user intents and seamless activation.

Aug 5 • Kate Syuma and Henrique Cruz

3 Boards and New Ways to Spark Your Next Growth Move 🚀

3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.

Jul 29 • Kate Syuma

Why Team Activation Is the Missing Piece in Your PLG Strategy 🤝

8 strategies and examples from multi-player PLG products like Miro, Loom, Notion, Canva, and more.

Jun 24 • Kate Syuma

How Top AI Tools Onboard New Users in 2025

UX analysis and insights for 10 AI tools like Elevenlabs, Gamma, Perplexity, Lovable, and more.

Jun 17 • Kate Syuma

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