Onboarding & Activation

How Rows.com increased Activation by 30% with AI-powered Freemium ✈️

From "loginless" onboarding to AI-powered freemium — discover how Rows unlocked growth by focusing on real user intents and seamless activation.

Aug 5 •

and

3 Boards and New Ways to Spark Your Next Growth Move 🚀

3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.

Jul 29 •

Why Team Activation Is the Missing Piece in Your PLG Strategy 🤝

8 strategies and examples from multi-player PLG products like Miro, Loom, Notion, Canva, and more.

Jun 24 •

How Top AI Tools Onboard New Users in 2025

UX analysis and insights for 10 AI tools like Elevenlabs, Gamma, Perplexity, Lovable, and more.

Jun 17 •

Making AI Feel Like a Human Partner: 5 Behavioral Principles

With inspiring examples from Lovable, Claude, Riverside, ImagineArt, and more

Jun 10 •

10 Onboarding Teardowns from top PLG products 🚀

Notion, Linear, Figma, Canva, and more — 400+ screenshots, 200+ comments, and a video deep-dive from me.

May 27 •

How an AI-Powered “User Onboarding Agent” More Than Doubled our Activation Rate

A behind-the-scenes look at how TheyDo replaced manual onboarding with a “CEO AI avatar” — and turned their onboarding into a true growth engine.

May 20 •

and

Jochem van der Veer

18 Lessons on Growth from the Women of Growthmates

🎙️ The recap of the podcast season: honest insights on growth, purpose, and the power of being yourself — in the company of inspiring women.

May 13 •

6 Behavioral Principles to Design Habit-Forming Onboarding Experiences

From Miller's law to IKEA effect — dive into examples from Figma, Canva, Appcues and more.

Apr 22 •

and

3 Behavioural Methods for better Habit-forming experience

Annoyed by popups? Let's explore BJ Fogg, CREATE, and The Hook models applied to B2B and B2C products.

Feb 11 •

🚀 How to Foster AI Adoption: From Isolated Feature to a Core Experience

Explore how Notion, Airtable, Canva, Miro, and more are adding AI on top of Core experience.

Jan 28 •

Sense of “belonging” vs “fitting in” | Chetana Deorah (Ex-Design Director at Netflix, Coursera)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Dec 3, 2024 •

and

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