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The Anatomy of Upgrade & Trial Triggers β 30+ examples from top SaaS brands π
A personal deep dive into my new free collection β examples from Slack, Notion, Lovable, Intercom, and more.
19 hrs ago
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Kate Syuma
2
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Growthmates with Kate Syuma
The Anatomy of Upgrade & Trial Triggers β 30+ examples from top SaaS brands π
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How Rows.com increased Activation by 30% with AI-powered Freemium βοΈ
From "loginless" onboarding to AI-powered freemium β discover how Rows unlocked growth by focusing on real user intents and seamless activation.
Aug 5
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Kate Syuma
Β andΒ
Henrique Cruz
2
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Growthmates with Kate Syuma
How Rows.com increased Activation by 30% with AI-powered Freemium βοΈ
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1
3 Boards and New Ways to Spark Your Next Growth Move π
3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.
Jul 29
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Kate Syuma
11
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Growthmates with Kate Syuma
3 Boards and New Ways to Spark Your Next Growth Move π
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Why Team Activation Is the Missing Piece in Your PLG Strategy π€
8 strategies and examples from multi-player PLG products like Miro, Loom, Notion, Canva, and more.
Jun 24
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Kate Syuma
6
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Growthmates with Kate Syuma
Why Team Activation Is the Missing Piece in Your PLG Strategy π€
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How Top AI Tools Onboard New Users in 2025
UX analysis and insights for 10 AI tools like Elevenlabs, Gamma, Perplexity, Lovable, and more.
Jun 17
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Kate Syuma
9
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How Top AI Tools Onboard New Users in 2025
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2
Making AI Feel Like a Human Partner: 5 Behavioral Principles
With inspiring examples from Lovable, Claude, Riverside, ImagineArt, and more
Jun 10
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Kate Syuma
18
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Growthmates with Kate Syuma
Making AI Feel Like a Human Partner: 5 Behavioral Principles
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10 Onboarding Teardowns from top PLG products π
Notion, Linear, Figma, Canva, and more β 400+ screenshots, 200+ comments, and a video deep-dive from me.
May 27
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Kate Syuma
15
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Growthmates with Kate Syuma
10 Onboarding Teardowns from top PLG products π
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How an AI-Powered βUser Onboarding Agentβ More Than Doubled our Activation Rate
A behind-the-scenes look at how TheyDo replaced manual onboarding with a βCEO AI avatarβ β and turned their onboarding into a true growth engine.
May 20
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Kate Syuma
Β andΒ
Jochem van der Veer
18
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Growthmates with Kate Syuma
How an AI-Powered βUser Onboarding Agentβ More Than Doubled our Activation Rate
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18 Lessons on Growth from the Women of Growthmates
ποΈ The recap of the podcast season: honest insights on growth, purpose, and the power of being yourself β in the company of inspiring women.
May 13
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Kate Syuma
5
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Growthmates with Kate Syuma
18 Lessons on Growth from the Women of Growthmates
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6 Behavioral Principles to Design Habit-Forming Onboarding Experiences
From Miller's law to IKEA effect β dive into examples from Figma, Canva, Appcues and more.
Apr 22
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Kate Syuma
Β andΒ
Ramli John
25
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Growthmates with Kate Syuma
6 Behavioral Principles to Design Habit-Forming Onboarding Experiences
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2
3 Behavioural Methods for better Habit-forming experience
Annoyed by popups? Let's explore BJ Fogg, CREATE, and The Hook models applied to B2B and B2C products.
Feb 11
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Kate Syuma
18
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Growthmates with Kate Syuma
3 Behavioural Methods for better Habit-forming experience
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π How to Foster AI Adoption: From Isolated Feature to a Core Experience
Explore how Notion, Airtable, Canva, Miro, and more are adding AI on top of Core experience.
Jan 28
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Kate Syuma
16
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Growthmates with Kate Syuma
π How to Foster AI Adoption: From Isolated Feature to a Core Experience
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