Onboarding & Activation

💫 The Rise of Contextual AI: How Miro and Amplitude Are Making Products That Actually Understand You

Insights from "Product Benchmark Report" and the shift from generic AI to intelligent systems that know your behavior, your work, and your goals.

Oct 21 •

How Notion and Miro Shifted to AI — The last 6 years SaaS Websites evolution 🚀

How two world-class teams evolved their websites to tell a clearer, more human product story.

Oct 7 •

The Anatomy of Upgrade & Trial Triggers — 30+ examples from top SaaS brands 🚀

A personal deep dive into my new free collection — examples from Slack, Notion, Lovable, Intercom, and more.

Aug 19 •

How Rows.com increased Activation by 30% with AI-powered Freemium ✈️

From "loginless" onboarding to AI-powered freemium — discover how Rows unlocked growth by focusing on real user intents and seamless activation.

Aug 5 •

and

3 Boards and New Ways to Spark Your Next Growth Move 🚀

3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.

Jul 29 •

Why Team Activation Is the Missing Piece in Your PLG Strategy 🤝

8 strategies and examples from multi-player PLG products like Miro, Loom, Notion, Canva, and more.

Jun 24 •

How Top AI Tools Onboard New Users in 2025

UX analysis and insights for 10 AI tools like Elevenlabs, Gamma, Perplexity, Lovable, and more.

Jun 17 •

Making AI Feel Like a Human Partner: 5 Behavioral Principles

With inspiring examples from Lovable, Claude, Riverside, ImagineArt, and more

Jun 10 •

10 Onboarding Teardowns from top PLG products 🚀

Notion, Linear, Figma, Canva, and more — 400+ screenshots, 200+ comments, and a video deep-dive from me.

May 27 •

How an AI-Powered “User Onboarding Agent” More Than Doubled our Activation Rate

A behind-the-scenes look at how TheyDo replaced manual onboarding with a “CEO AI avatar” — and turned their onboarding into a true growth engine.

May 20 •

and

Jochem van der Veer

18 Lessons on Growth from the Women of Growthmates

🎙️ The recap of the podcast season: honest insights on growth, purpose, and the power of being yourself — in the company of inspiring women.

May 13 •

6 Behavioral Principles to Design Habit-Forming Onboarding Experiences

From Miller's law to IKEA effect — dive into examples from Figma, Canva, Appcues and more.

Apr 22 •

and

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts