Onboarding & Activation

I give away 100+ PLG and AI best practices for your ENTIRE journey.

The best PLG and AI teams have already solved your biggest growth problems (inside Figma, Notion, Softr, Linear, Intercom, Canva, Intercom and more).

Apr 28 • Kate Syuma

Your onboarding should become invisible.

Because AI is removing the need to learn your product (examples from Lovable, Softr, Amplitude, and more).

Apr 21 • Kate Syuma

Voice AI for Onboarding: What the Data Actually Shows

6 new behavior patterns why users don't want a "one-size-fits-all in-app" guide.

Apr 7 • Kate Syuma

What AI products get right (and wrong) about onboarding.

Lessons and onboarding patterns from AI products like ChatGPT, Claude, Perplexity, Gamma, Synthesia, and more — based on hands-on research across 7…

Mar 10 • Kate Syuma and Viktoria Kharlamova

Your product should prove its value in under 60 seconds.

A strong signal of value matters more than a full “aha” — examples from Duolingo, Miro, Notion, and Foldspace.

Feb 10 • Kate Syuma

Why users get lost in your product

If users can’t understand how your product is structured, they can’t discover value on their own. Lessons from HubSpot, Asana, Vercel, Calendly, and…

Jan 27 • Kate Syuma and Kaysie

PLG 2025 Rewind: Biggest trends and major updates.

How onboarding evolved, what actually moved PLG, how AI reshaped UX, and more.

Dec 16, 2025 • Kate Syuma

15 bitter truths about Growth: how to scale without sacrificing quality

A short, practical list of what truly drives sustainable product growth — without breaking experience.

Dec 9, 2025 • Kate Syuma

The 3 PLG experiments that grew Mobbin's expansion revenue +20%

Quick wins, meaningful shifts, and one big bet that transformed their user journey (with exact tactics you can steal)

Dec 2, 2025 • Kate Syuma

🆕 5 AI Onboarding Tools That Will Redefine 2026

Onboarding is no longer about UI — it’s about human-like guidance at scale.

Nov 11, 2025 • Kate Syuma

🚨 Users try your AI Once… Then leave. Let’s change that.

The 3-step framework to turn AI hype into real behavioral adoption.

Nov 4, 2025 • Kate Syuma

💫 The Rise of Contextual AI: How Miro and Amplitude Are Making Products That Actually Understand You

Insights from "Product Benchmark Report" and the shift from generic AI to intelligent systems that know your behavior, your work, and your goals.

Oct 21, 2025 • Kate Syuma

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