PLG & UX

💫 The Rise of Contextual AI: How Miro and Amplitude Are Making Products That Actually Understand You

Insights from "Product Benchmark Report" and the shift from generic AI to intelligent systems that know your behavior, your work, and your goals.

Oct 21 •

How Notion and Miro Shifted to AI — The last 6 years SaaS Websites evolution 🚀

How two world-class teams evolved their websites to tell a clearer, more human product story.

Oct 7 •

🍂 Your September Growthmates Recap — Let's take a fresh start.

Everything we created, shared, and learned this September — all in one place.

Sep 30 •

PLG vs AI: What’s next for Product-Led Growth?

Predictions from top growth leaders on how AI is reshaping growth work.

Sep 16 •

⚡️ Growth Team of One: How to Wear Multiple Hats Without Losing Your Mind

Insights from my 6-year Miro journey and principles to stay "generalist" in the uncertain world.

Sep 9 •

☀️ Your Summer Growthmates Recap — So You Don’t Miss a Thing

Everything we created, shared, and celebrated this summer ☀️ — so you don’t miss a thing.

Aug 26 •

The Anatomy of Upgrade & Trial Triggers — 30+ examples from top SaaS brands 🚀

A personal deep dive into my new free collection — examples from Slack, Notion, Lovable, Intercom, and more.

Aug 19 •

How Rows.com increased Activation by 30% with AI-powered Freemium ✈️

From "loginless" onboarding to AI-powered freemium — discover how Rows unlocked growth by focusing on real user intents and seamless activation.

Aug 5 •

and

3 Boards and New Ways to Spark Your Next Growth Move 🚀

3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.

Jul 29 •

Growthmates Recap: Top of June 2025 🚀

Everything we created, shared, and celebrated this month — so you don’t miss a thing.

Jul 8 •

Why Team Activation Is the Missing Piece in Your PLG Strategy 🤝

8 strategies and examples from multi-player PLG products like Miro, Loom, Notion, Canva, and more.

Jun 24 •

How Top AI Tools Onboard New Users in 2025

UX analysis and insights for 10 AI tools like Elevenlabs, Gamma, Perplexity, Lovable, and more.

Jun 17 •

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