PLG & UX

The Anatomy of Upgrade & Trial Triggers — 30+ examples from top SaaS brands 🚀

A personal deep dive into my new free collection — examples from Slack, Notion, Lovable, Intercom, and more.

19 hrs ago •

How Rows.com increased Activation by 30% with AI-powered Freemium ✈️

From "loginless" onboarding to AI-powered freemium — discover how Rows unlocked growth by focusing on real user intents and seamless activation.

Aug 5 •

and

3 Boards and New Ways to Spark Your Next Growth Move 🚀

3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.

Jul 29 •

Growthmates Recap: Top of June 2025 🚀

Everything we created, shared, and celebrated this month — so you don’t miss a thing.

Jul 8 •

Why Team Activation Is the Missing Piece in Your PLG Strategy 🤝

8 strategies and examples from multi-player PLG products like Miro, Loom, Notion, Canva, and more.

Jun 24 •

How Top AI Tools Onboard New Users in 2025

UX analysis and insights for 10 AI tools like Elevenlabs, Gamma, Perplexity, Lovable, and more.

Jun 17 •

Making AI Feel Like a Human Partner: 5 Behavioral Principles

With inspiring examples from Lovable, Claude, Riverside, ImagineArt, and more

Jun 10 •

10 Onboarding Teardowns from top PLG products 🚀

Notion, Linear, Figma, Canva, and more — 400+ screenshots, 200+ comments, and a video deep-dive from me.

May 27 •

How an AI-Powered “User Onboarding Agent” More Than Doubled our Activation Rate

A behind-the-scenes look at how TheyDo replaced manual onboarding with a “CEO AI avatar” — and turned their onboarding into a true growth engine.

May 20 •

and

Jochem van der Veer

18 Lessons on Growth from the Women of Growthmates

🎙️ The recap of the podcast season: honest insights on growth, purpose, and the power of being yourself — in the company of inspiring women.

May 13 •

6 Behavioral Principles to Design Habit-Forming Onboarding Experiences

From Miller's law to IKEA effect — dive into examples from Figma, Canva, Appcues and more.

Apr 22 •

and

Notion’s Way to Influence Millions | Lexie Barnhorn (Anthropic, ex-Notion)

Listen now | Lexie Barnhorn on building viral campaigns, influencer marketing strategies, and the role of AI in mental health.

Apr 1 •

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