PLG & UX

6 Behavioral Principles to Design Habit-Forming Onboarding Experiences

From Miller's law to IKEA effect — dive into examples from Figma, Canva, Appcues and more.

Apr 22 •

and

Notion’s Way to Influence Millions | Lexie Barnhorn (Anthropic, ex-Notion)

Listen now | Lexie Barnhorn on building viral campaigns, influencer marketing strategies, and the role of AI in mental health.

Apr 1 •

1:02:26

No time for Research? 3 High-speed Research Methods for Growth 🔎

🎁 Bonus — Free Survey Templates for Onboarding, Power Users, Upgrade & Pricing research.

Mar 25 •

From Zero to $2M ARR with Life Partner | Marie Martens (Co-founder at Tally.so)

Listen now | Marie Martens on bootstrapping, balance, and building a beloved product — without VC funding.

Mar 4 •

1:06:55

Habit of Noticing: How to Get Constant Inspiration for Growth 💫

4 elements of being a creator and 25+ growth best practices as a result of power of noticing.

Feb 25 •

What is your Superpower zone? | Elena Verna (Dropbox, Amplitude, Miro, SurveyMonkey)

Listen now (56 mins) | 🚀 New season "In the Company of Women" premieres with Elena Verna — career shifts and path to solopreneurship.

Feb 18 •

and

56:17

3 Behavioural Methods for better Habit-forming experience

Annoyed by popups? Let's explore BJ Fogg, CREATE, and The Hook models applied to B2B and B2C products.

Feb 11 •

🚀 How to Foster AI Adoption: From Isolated Feature to a Core Experience

Explore how Notion, Airtable, Canva, Miro, and more are adding AI on top of Core experience.

Jan 28 •

My way of starting 2025: Reflect, Acknowledge, and Plan consciously

Best of 2024 and what to expect next 🚀

Jan 14 •

7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth

🧠 Best practices and pitfalls from Cello, Airtable, Canva, Asana and more.

Dec 10, 2024 •

and

From a Designer in Atlassian to a Founder of Dovetail | Benjamin Humphrey (Co-founder and CEO of Dovetail)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Nov 19, 2024 •

56:28

6 steps of Holistic User Onboarding: 10+ examples from B2B SaaS you should check

Get inspired by best practices from Coda, Rows, Dropbox, Loom, and more.

Nov 12, 2024 •

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