PLG & UX

⚡️ Your Growthmates Monthly Recap: Building with intention in a season of change

Personal reflections, lessons on balancing ambition with life transitions, and best practices you missed from Magic Patterns, Figma, Obi, and 20+ more…

Mar 24 • Kate Syuma

What AI products get right (and wrong) about onboarding.

Lessons and onboarding patterns from AI products like ChatGPT, Claude, Perplexity, Gamma, Synthesia, and more — based on hands-on research across 7…

Mar 10 • Kate Syuma and Viktoria Kharlamova

3-month Growthmates recap — Don't miss a thing 💫

Free resources, behavioral insights, and best practices from Canva, Duolingo, Figma, and 20+ more PLG SaaS.

Feb 24 • Kate Syuma

Your product should prove its value in under 60 seconds.

A strong signal of value matters more than a full “aha” — examples from Duolingo, Miro, Notion, and Foldspace.

Feb 10 • Kate Syuma

Why users get lost in your product

If users can’t understand how your product is structured, they can’t discover value on their own. Lessons from HubSpot, Asana, Vercel, Calendly, and…

Jan 27 • Kate Syuma and Kaysie

3 AI tools that can surprise your Growth team

Figma Make, Magic Patterns, Obi by Cor — AI tools that can boost your growth.

Jan 13 • Kate Syuma

PLG 2025 Rewind: Biggest trends and major updates.

How onboarding evolved, what actually moved PLG, how AI reshaped UX, and more.

Dec 16, 2025 • Kate Syuma

15 bitter truths about Growth: how to scale without sacrificing quality

A short, practical list of what truly drives sustainable product growth — without breaking experience.

Dec 9, 2025 • Kate Syuma

The 3 PLG experiments that grew Mobbin's expansion revenue +20%

Quick wins, meaningful shifts, and one big bet that transformed their user journey (with exact tactics you can steal)

Dec 2, 2025 • Kate Syuma

🚨 Users try your AI Once… Then leave. Let’s change that.

The 3-step framework to turn AI hype into real behavioral adoption.

Nov 4, 2025 • Kate Syuma

💫 The Rise of Contextual AI: How Miro and Amplitude Are Making Products That Actually Understand You

Insights from "Product Benchmark Report" and the shift from generic AI to intelligent systems that know your behavior, your work, and your goals.

Oct 21, 2025 • Kate Syuma

How Notion and Miro Shifted to AI — The last 6 years SaaS Websites evolution 🚀

How two world-class teams evolved their websites to tell a clearer, more human product story.

Oct 7, 2025 • Kate Syuma

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