PLG & UX

Why Team Activation Is the Missing Piece in Your PLG Strategy 🤝

8 strategies and examples from multi-player PLG products like Miro, Loom, Notion, Canva, and more.

Jun 24 •

How Top AI Tools Onboard New Users in 2025

UX analysis and insights for 10 AI tools like Elevenlabs, Gamma, Perplexity, Lovable, and more.

Jun 17 •

Making AI Feel Like a Human Partner: 5 Behavioral Principles

With inspiring examples from Lovable, Claude, Riverside, ImagineArt, and more

Jun 10 •

10 Onboarding Teardowns from top PLG products 🚀

Notion, Linear, Figma, Canva, and more — 400+ screenshots, 200+ comments, and a video deep-dive from me.

May 27 •

How an AI-Powered “User Onboarding Agent” More Than Doubled our Activation Rate

A behind-the-scenes look at how TheyDo replaced manual onboarding with a “CEO AI avatar” — and turned their onboarding into a true growth engine.

May 20 •

and

Jochem van der Veer

18 Lessons on Growth from the Women of Growthmates

🎙️ The recap of the podcast season: honest insights on growth, purpose, and the power of being yourself — in the company of inspiring women.

May 13 •

6 Behavioral Principles to Design Habit-Forming Onboarding Experiences

From Miller's law to IKEA effect — dive into examples from Figma, Canva, Appcues and more.

Apr 22 •

and

Notion’s Way to Influence Millions | Lexie Barnhorn (Anthropic, ex-Notion)

Listen now | Lexie Barnhorn on building viral campaigns, influencer marketing strategies, and the role of AI in mental health.

Apr 1 •

1:02:26

No time for Research? 3 High-speed Research Methods for Growth 🔎

🎁 Bonus — Free Survey Templates for Onboarding, Power Users, Upgrade & Pricing research.

Mar 25 •

From Zero to $2M ARR with Life Partner | Marie Martens (Co-founder at Tally.so)

Listen now | Marie Martens on bootstrapping, balance, and building a beloved product — without VC funding.

Mar 4 •

1:06:55

Habit of Noticing: How to Get Constant Inspiration for Growth 💫

4 elements of being a creator and 25+ growth best practices as a result of power of noticing.

Feb 25 •

What is your Superpower zone? | Elena Verna (Dropbox, Amplitude, Miro, SurveyMonkey)

Listen now (56 mins) | 🚀 New season "In the Company of Women" premieres with Elena Verna — career shifts and path to solopreneurship.

Feb 18 •

and

56:17

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