PLG & UX

PLG 2025 Rewind: Biggest trends and major updates.

How onboarding evolved, what actually moved PLG, how AI reshaped UX, and more.

Dec 16 • Kate Syuma

15 bitter truths about Growth: how to scale without sacrificing quality

A short, practical list of what truly drives sustainable product growth — without breaking experience.

Dec 9 • Kate Syuma

The 3 PLG experiments that grew Mobbin's expansion revenue +20%

Quick wins, meaningful shifts, and one big bet that transformed their user journey (with exact tactics you can steal)

Dec 2 • Kate Syuma

🚨 Users try your AI Once… Then leave. Let’s change that.

The 3-step framework to turn AI hype into real behavioral adoption.

Nov 4 • Kate Syuma

💫 The Rise of Contextual AI: How Miro and Amplitude Are Making Products That Actually Understand You

Insights from "Product Benchmark Report" and the shift from generic AI to intelligent systems that know your behavior, your work, and your goals.

Oct 21 • Kate Syuma

How Notion and Miro Shifted to AI — The last 6 years SaaS Websites evolution 🚀

How two world-class teams evolved their websites to tell a clearer, more human product story.

Oct 7 • Kate Syuma

🍂 Your September Growthmates Recap — Let's take a fresh start.

Everything we created, shared, and learned this September — all in one place.

Sep 30 • Kate Syuma

PLG vs AI: What’s next for Product-Led Growth?

Predictions from top growth leaders on how AI is reshaping growth work.

Sep 16 • Kate Syuma

⚡️ Growth Team of One: How to Wear Multiple Hats Without Losing Your Mind

Insights from my 6-year Miro journey and principles to stay "generalist" in the uncertain world.

Sep 9 • Kate Syuma

☀️ Your Summer Growthmates Recap — So You Don’t Miss a Thing

Everything we created, shared, and celebrated this summer ☀️ — so you don’t miss a thing.

Aug 26 • Kate Syuma

The Anatomy of Upgrade & Trial Triggers — 30+ examples from top SaaS brands 🚀

A personal deep dive into my new free collection — examples from Slack, Notion, Lovable, Intercom, and more.

Aug 19 • Kate Syuma

How Rows.com increased Activation by 30% with AI-powered Freemium ✈️

From "loginless" onboarding to AI-powered freemium — discover how Rows unlocked growth by focusing on real user intents and seamless activation.

Aug 5 • Kate Syuma and Henrique Cruz

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts