AI Growth

How Notion and Miro Shifted to AI — The last 6 years SaaS Websites evolution 🚀

How two world-class teams evolved their websites to tell a clearer, more human product story.

Oct 7 •

PLG vs AI: What’s next for Product-Led Growth?

Predictions from top growth leaders on how AI is reshaping growth work.

Sep 16 •

The Anatomy of Upgrade & Trial Triggers — 30+ examples from top SaaS brands 🚀

A personal deep dive into my new free collection — examples from Slack, Notion, Lovable, Intercom, and more.

Aug 19 •

How Rows.com increased Activation by 30% with AI-powered Freemium ✈️

From "loginless" onboarding to AI-powered freemium — discover how Rows unlocked growth by focusing on real user intents and seamless activation.

Aug 5 •

and

3 Boards and New Ways to Spark Your Next Growth Move 🚀

3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.

Jul 29 •

How Top AI Tools Onboard New Users in 2025

UX analysis and insights for 10 AI tools like Elevenlabs, Gamma, Perplexity, Lovable, and more.

Jun 17 •

Making AI Feel Like a Human Partner: 5 Behavioral Principles

With inspiring examples from Lovable, Claude, Riverside, ImagineArt, and more

Jun 10 •

👁️ What it means to be a Creator in an AI era?

Creative endeavors, building a mobile app, “Creative Act” highlights, and more.

Jun 3 •

How an AI-Powered “User Onboarding Agent” More Than Doubled our Activation Rate

A behind-the-scenes look at how TheyDo replaced manual onboarding with a “CEO AI avatar” — and turned their onboarding into a true growth engine.

May 20 •

and

Jochem van der Veer

🚀 How to Foster AI Adoption: From Isolated Feature to a Core Experience

Explore how Notion, Airtable, Canva, Miro, and more are adding AI on top of Core experience.

Jan 28 •

The Roots of AI and building a career you truly love | Emily Campbell (VP of Design at HackerRank)

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro.

Oct 22, 2024 •

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