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PLG vs AI: What’s next for Product-Led Growth?
Predictions from top growth leaders on how AI is reshaping growth work.
Sep 16
•
Kate Syuma
9
2
⚡️ Growth Team of One: How to Wear Multiple Hats Without Losing Your Mind
Insights from my 6-year Miro journey and principles to stay "generalist" in the uncertain world.
Sep 9
•
Kate Syuma
9
5
August 2025
☀️ Your Summer Growthmates Recap — So You Don’t Miss a Thing
Everything we created, shared, and celebrated this summer ☀️ — so you don’t miss a thing.
Aug 26
•
Kate Syuma
5
The Anatomy of Upgrade & Trial Triggers — 30+ examples from top SaaS brands 🚀
A personal deep dive into my new free collection — examples from Slack, Notion, Lovable, Intercom, and more.
Aug 19
•
Kate Syuma
6
How I became a Creator (and almost gave up)
New (vulnerable) personal growth story in "The Creator Path" monthly rubric.
Aug 12
•
Kate Syuma
6
1
How Rows.com increased Activation by 30% with AI-powered Freemium ✈️
From "loginless" onboarding to AI-powered freemium — discover how Rows unlocked growth by focusing on real user intents and seamless activation.
Aug 5
•
Kate Syuma
and
Henrique Cruz
2
1
July 2025
3 Boards and New Ways to Spark Your Next Growth Move 🚀
3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.
Jul 29
•
Kate Syuma
12
I Turned 29, Traveled Across Iceland, and Started Unfolding a New Purpose 🌎
My "defining decade" retrospective and new ways of doing meaningful work (like 1:1 Coaching).
Jul 22
•
Kate Syuma
10
7
Onboarding For AI Products With Kate Syuma
Ex Miro Head of Growth Product Design
Published on Software Synthesis
•
Jul 15
Growthmates Recap: Top of June 2025 🚀
Everything we created, shared, and celebrated this month — so you don’t miss a thing.
Jul 8
•
Kate Syuma
5
10 Decisions That Changed My Life as a Founder
What I’ve learned since leaving full-time work to build on my own.
Jul 1
•
Kate Syuma
8
June 2025
Why Team Activation Is the Missing Piece in Your PLG Strategy 🤝
8 strategies and examples from multi-player PLG products like Miro, Loom, Notion, Canva, and more.
Jun 24
•
Kate Syuma
6
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