I worked on this for 2 years, and launched it in 2 weeks.

Before I pause for 6 months, I wanted to leave something useful behind: meet my User-centric PLG in the AI era course!

May 5 • Kate Syuma

6

2

April 2026

I give away 100+ PLG and AI best practices for your ENTIRE journey.

The best PLG and AI teams have already solved your biggest growth problems (inside Figma, Notion, Softr, Linear, Intercom, Canva, Intercom and more).

Apr 28 • Kate Syuma

5

Your onboarding should become invisible.

Because AI is removing the need to learn your product (examples from Lovable, Softr, Amplitude, and more).

Apr 21 • Kate Syuma

9

2

1

How AI Is Rewriting Design Careers: What's Actually Changing in 2026

5 shifts in design workflows that are redefining what makes designers valuable

Apr 14 • Kate Syuma and Eugene Trofimov

11

2

Voice AI for Onboarding: What the Data Actually Shows

6 new behavior patterns why users don't want a "one-size-fits-all in-app" guide.

Apr 7 • Kate Syuma

5

March 2026

When Life Redesigns You: Becoming a Mother & AI expert | Caitlin Sullivan (ex-Spotify Business)

Listen now | Caitlin Sullivan on redefining ambition, and building a business when time is no longer infinite.

Mar 31 • Kate Syuma

3

1:00:17

⚡️ Your Growthmates Monthly Recap: Building with intention in a season of change

Personal reflections, lessons on balancing ambition with life transitions, and best practices you missed from Magic Patterns, Figma, Obi, and 20+ more…

Mar 24 • Kate Syuma

3

The Staff Designer Mindset and How to Stay Creative | Catt Small (Dropbox)

Listen now | Catt Small on building creative work alongside a full-time career, overcoming perfectionism, and why sharing unfinished ideas can change…

Mar 17 • Kate Syuma

4

2

57:34

What AI products get right (and wrong) about onboarding.

Lessons and onboarding patterns from AI products like ChatGPT, Claude, Perplexity, Gamma, Synthesia, and more — based on hands-on research across 7…

Mar 10 • Kate Syuma and Viktoria Kharlamova

9

1

Stop Chasing Titles, Start Designing Your Life | Felix Haas (Lovable)

Listen now | Felix Haas on designing life, hiring founders (even as employees), and why the moment you start building — everything changes.

Mar 3 • Kate Syuma

4

3

49:02

February 2026

3-month Growthmates recap — Don't miss a thing 💫

Free resources, behavioral insights, and best practices from Canva, Duolingo, Figma, and 20+ more PLG SaaS.

Feb 24 • Kate Syuma

4

Build an Audience, Then Build a Company | Michael Ridd (Dive.club, InFlight)

Listen now | Michael Ridd on building leverage, turning a school into a podcast, raising a round, and why creators will become the next generation of…

Feb 17 • Kate Syuma

4

2

55:55