Growthmates with Kate Syuma

Growthmates with Kate Syuma

🍁 Your October Growthmates Recap — Big Launches, Real Stories, and AI-Driven Growth.

Everything we built, launched, and learned this October — all in one place to spark your growth.

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Kate Syuma
Oct 28, 2025
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Hello everyone 👋 I’m Kate Syuma, and welcome to Growthmates.news — the newsletter where we explore growth stories to inspire your professional and personal growth. Join the community of 7,000+ Product, Design, and Growth people from companies like Amplitude, Intercom, Miro, Atlassian, Grammarly, Framer, and more.


After a sunny pause ☀️ and much-needed time to reset, October arrived like a creative storm. I came back from my short getaway full of ideas, clarity, and that itch to build again.

This month felt like a beautiful restart — filled with launches, new faces, and projects that reminded me why I love this work so much. From turning long-term ideas into reality to reconnecting with brilliant people across the product world, October became the month of inspiration and creation.

There’s something special about this in-between season — the mix of cozy focus and restless energy that pushes you to create-create-create. Here’s everything that happened this October, wrapped up in one place 👇


🚀 Growthmates Recap: Top of October

If you’re reading this newsletter — thank you 💜 With everything moving so fast in our industry, I truly hope this space feels like a pause — a place where you can slow down, reflect, and get inspired, rather than overwhelmed.

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Before we dive in… Meet Growthmates Partners 🚀

I created the Growthmates Bundle to share not just ideas — but the tools I trust and use in my own work. Each one is a handpicked #1 tool for a key product area, and I’m proud to have them supporting this newsletter 🖤

Best way to support Growthmates? Explore these fantastic tools below 👇

  • Framer — the fastest way to design and publish stunning websites (Growthmates.club is built on it).

  • Mobbin — the largest UX & UI reference library for deep product inspiration.

  • Beacon AI — the smartest AI agent for product and design teams to identify and fix UX issues that block activation, retention, and conversion.

Now, let’s dive into today’s recap 👇


October turned out to be a month of big launches and creative momentum. After months of behind-the-scenes work, I finally shared something close to my heart — the Self-serve User Onboarding Course, co-created with my former Miro colleague Viktoria Kharlamova. Two years in the making, and it’s now live in a self-paced format 🎉

I will also host a Lightning Lesson on AI-driven onboarding, join Spotlight Conference by Semrush in Amsterdam, and even had one of those “small world” moments — saying hi to Kyle Poyar at SaaSiest!

On the solopreneur side, October was deeply fulfilling — fully booked till year-end, sharing PLG insights with Autodesk’s 200+ team, and starting fresh collaborations with AI products redefining user activation.

This month reminded me how much I love the creative chaos of building and connecting. Here’s everything I’ve wrapped up for you 👇

💫 Highlights of last month:

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