🚀 How to Foster AI Adoption: From Isolated Feature to a Core Experience

Explore how Notion, Airtable, Canva, Miro, and more are adding AI on top of the Core experience.

Hello everyone 👋 I’m Kate Syuma, and welcome to Growthmates.news — the newsletter where we explore inspiring and practical growth stories from products we love. Join the community of 5,000+ Product, Design, and Growth people from companies like Amplitude, Intercom, Miro, Atlassian, Grammarly, Framer, and more.

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Last year, companies like Notion, Miro, Airtable, Canva, and more started adding AI experiences. In 2025, we will see more products adding AI to their core product value. But how do we make sure AI experiences are discoverable? How do you onboard users and make sure they adopt them? This is your chance to look at best practices and apply tips to foster AI feature adoption.