Growthmates Recap: Top of June 2025 🚀
Everything we created, shared, and celebrated this month — so you don’t miss a thing.
Hello everyone 👋 I’m Kate Syuma, and welcome to Growthmates.news — the newsletter where we explore growth stories to inspire your professional and personal growth. Join the community of 6,700+ Product, Design, and Growth people from companies like Amplitude, Intercom, Miro, Atlassian, Grammarly, Framer, and more.
I can’t believe that time flies so fast. One year ago, in June 2024, we were celebrating the Growthmates’ 1st anniversary, and I wrote a post sharing the steps that led me to start creating it.
Now, one year later, I want to introduce a new tradition — Monthly recaps 👇
Growthmates Recap: Top of June 2025 🚀
If you’re reading this newsletter, thank you — it really means a lot. I know how noisy and fast-moving things can feel in our industry, and the last thing I want is to add to the overwhelm. My hope is that this space feels like a pause, a small dose of inspiration you actually look forward to.
Here’s a little June recap of what we’ve created, shared, and celebrated this month –just in case life got busy and you missed something.
June was packed ⚡️ Cohort 2 of the course just finished (and next one is open here), we launched new partnerships, spoke at several webinars, and published a ton of practical insights on AI, PLG, and behavioral design. And all of this is for YOU.
📬 Featured Articles & Resources:
The AI User Onboarding Report for 2025 – in partnership with UserGuiding;
10 Onboarding Teardowns from Top PLG Products – 400+ product screenshots in a single Miro board;
6 PLG Products with World-Class UX – in partnership with Userpilot;
Making AI Feel Like a Human Partner – 5 Behavioral Principles;
8 Strategies for Team Activation in Multi-Player PLG;
📣 Would you like to share your product story or co-create valuable content together? I’m opening a calendar and planning sponsorship engagements – Grab a slot here 👉
🎤 Talks & events:
How to Make AI Feel More Human with Behavioral Science – Free lesson with
on Maven;Spoke at Product Onboarding Summit with
and about 6 Steps of Holistic User Onboarding;Hosted a webinar: Inside the Onboarding UX of AI Tools: What Onboarding Looks Like in 2025.
🚀 Featured LinkedIn posts & Industry buzz:
Why Designers Should Become Founders? – personal thoughts and reflections;
“Can you make the logo bigger?” Canva did it literally. – one of the best OOH campaigns right now;
Amplitude just dropped AI Agents – might be the end of hunting for data manually;
Hot topic: What makes AI feel like a partner?;
B2B doesn’t have to be boring – and why Intercom is proof.
🎯 Growthmates Founder Milestones:
10 Decisions That Changed My Life as a Founder – an honest retrospective of my solo path.
New client for Onboarding & Activation Sprint 🎉. You're probably familiar with the product, and I’m excited to share more about this collaboration soon.
If you’d like to work with me side by side and solve your onboarding challenges, I have only one slot available this summer in August (with another available in late September).
👉 Book an intro chat, and I’m happy to tell you more about how it works.
Finished the second cohort of the User-centric Growth Course on Maven 🎉
The course was selected for the Maven TOP 100 of all time 💯.
3 weeks of intense work, 22 brilliant people from companies like LinkedIn, PayPal, Docusign, GitHub, Pleo, and more.
The next cohort starts on 11th August – apply promo “growthamates” and join with a 100$ discount.
📣 Growthmates reading radar — check this out:
Why AI startups are blowing past revenue milestones by Elena Verna;
Onboarding For AI Products – I was lucky to be a guest for an interview on
Bajwa newsletter;
Looking for sharp insights and more fresh inspiration? The best place to find curated reads, product gems, and smart ideas — is right here on my LinkedIn.
🗓️ What’s coming next
What You Need to Know About Growth Design Strategies in 2025 with
– Join me on a free AMA session on 10th July;Growthmates website update and some new ways to work with me are coming soon 🚀;
User-centric Growth Course is open for enrollment, next cohort starts on 11th August (100$ off for dear readers 🎁);
Growth Team of One: Combine PM + Design to Drive PLG Impact – Join me for a free lesson on 29th July;
Trip to Iceland and my 29th b-day 🇮🇸.
This is all for today, dear readers. If you find this newsletter valuable, share it with a friend or another creative builder 💜 It would give huge support for me to continue creating this!
What topics or stories would you want to explore next? Share your thoughts and requests in the comments!
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Connect with me on LinkedIn and learn more about my work on Growthmates.club.
With best regards,
Kate Syuma