3 Boards and New Ways to Spark Your Next Growth Move ๐
3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.
Hello everyone ๐ Iโm Kate Syuma, and welcome to Growthmates.news โ the newsletter where we explore growth stories to inspire your professional and personal growth. Join the community of 6,800+ Product, Design, and Growth people from companies like Amplitude, Intercom, Miro, Atlassian, Grammarly, Framer, and more.
I canโt imagine how to create without keeping an eye on other products. Even if AI can already play a role as a co-creator of ideas, itโs not yet well-equipped to support us with visual references.
As humans, weโre visual thinkers โ over 65% of people learn and process information best through visuals. And itโs not just about learning styles anymore. Visual thinking has quietly reshaped how we build, sell, and grow products.
Today, visual fluency is no longer just a desirable quality for designers. Product managers, marketers, and founders are using tools such as Lovable and Cursor to create and test ideas more quickly, bringing them to life without the need for extensive design or development work.
Hereโs what weโll explore today ๐
My routine of collecting product references;
Favorite tools and marketplaces for visual inspiration;
3 Miro boards with 500+ screenshots I collected for you (itโs free ๐๏ธ).
Team rituals that can help you stay constantly inspired.
And before we dive in, I want to introduce you to 2 tools that I love and use actively in my work to gain constant inspiration. I asked them if they wanted to support this newsletter, and they said yes ๐.
Meet new Growthmates Partners ๐ค
Mobbin โ the world's largest UI & UX reference library of fully searchable mobile & web screenshots. Stop worrying that you missed industry trends โ find Onboarding, Checkout, and more flows from 1000+ apps in one place.
Framer โ the fastest way to design and ship stunning websites, all in one place. From real-time collaboration to built-in CMS and powerful animations, Framer gives you the tools to go from idea to live site, fast.
Iโve used it myself to build and launch Growthmates.club without touching code โ and it's only getting better.
In this post, Iโll share more about how I used both of these tools. Letโs dive in ๐
Keep your eyes open ๐. Collect References. Constantly.
The Miro boards with over 500 screenshots (like this one) didn't appear overnight. If you want to stay ahead โ to catch changes in user behavior, product trends, or interface patterns โ you need to see what's changing. And the best way to do this? Deconstruct real products, step by step.
I've been collecting product examples since my time at Miro, testing them, tearing them down, and breaking them into over 50 screenshots per step to understand every detail, copy, and UX decision behind the scenes.
It's not just for fun โ it's how I find inspiration for features, identify patterns, and challenge assumptions. I recommend doing this at least once per quarter โ alone or with your team - to stay inspired, sharp, and aligned with the market.
To make it easier for you, I've curated three Miro boards with over 500 screenshots โ so you can get all the inspiration in one place without spending hours searching. Let's explore!
Stay inspired โ 3 Miro boards giveaway ๐
Over the last year, Iโve collected and analyzed hundreds of flows from top products โ and turned them into three curated Miro boards. Originally shared across different issues of Growthmates, theyโre now available in one place โ and totally free for you.
Hereโs what youโll find inside:
1. AI Adoption Flows.
How do leading products turn AI from a feature into core value? Explore how Notion, Airtable, Canva, and Miro introduce AI in onboarding, pricing, usage patterns, and more โ to inspire your own roadmap.
2. Best Growth Flows โ 25 GIFs to inspire your 2025 roadmap.
A collection of 25 interactive GIFs from products like Linear, Loom, Slack, Figma, and others โ covering onboarding, upgrades, invitations, and retention tactics. Comes with my sticky-note insights on what to borrow (and why).
This one blew up on LinkedIn โ over 200,000 impressions and 1,500+ people wanted to get this board right away. Didnโt expect it to take off like thatโฆ ๐
So we turned it into a full podcast episode with
, breaking down the best flows, upgrades, and product moments worth stealing. Check it on YouTube โ
3. Onboarding Teardowns โ 10 SaaS Products, 400+ screenshots.
This one was most difficult to collect. I was preparing a board for my course that contains 30+ SaaS product flows on Activation, Habit-formation, Upgrades, and Emails.
While I was looking at this massive asset, I was thinking โ why not sharing at least a small part of it with everybody elese? This is how I shared 10 deep-dive journeys from PLG companies like Notion, Figma, Linear, and Canva โ with 400+ screenshots and 200+ comments breaking down what works, what doesn't, and why.
โฆfor those who want to go deeper ๐ค
If these Miro boards feel like a helpful shortcut โ imagine what you can do with a full frameworks, templates, and live feedback from me.
Thatโs exactly what we do in my course โUser-Centric Product-Led Growthโ โ a 3-week program where we take your real product challenge (on Activation, Adoption, or Upgrade journeys) and turn it into a growth roadmap.
The next cohort starts in August 11. As this course becomes deeper and deeper with each iteration, the prices will go up to $1,000+ in October with refreshed content, guest experts, and even more resources. But you can still join this round for $850 โ and use promo code โgrowthmatesโ for $100 off.
My favorite ways to find product inspiration ๐ซ
1. Mobbin โ the world's largest web & mobile design reference library.
I canโt believe that I uncovered Mobbin only recently when their team invited me to consult them and conduct an Onboarding & Activation Sprint. This product is a hidden gem for any product builder ๐.
While reviewing their first experience, I was amazed by the number of valuable references available (from 1000+ apps, to be more precise).
But my favourite part was this one: Onboarding flows. You can exolore these flows step-by-step, and browse from a rich gallery of B2B and B2C products like AirBnb, Wise, Figma, Confluence, and more.
๐ค The thigs I loved the most about it:
Search text inside screenshots (e.g., find every "Skip" button in onboarding);
Visual Search: Drag a UI element โ find similar designs (like Pinterest for UX);
And one more cool part about it โ Weekly Apps Drop ๐ฅ. You will receive weekly curated collections to fuel your inspiration. Imagine waking open, getting ready to work on youer Onboarding / Checkpout / Cancellation experience, and seeing one of these products have been already decomposed for you? Magic.
Fun fact ๐: 1.7M+ designers & product folks use Mobbin, including teams at Meta, Wise, and Pinterest. Even their Figma plugin lets you drag screenshots straight into your canvas โ goodbye manual cropping!
2. Product Communities โ uncover what others have already built.
Another great way to find inspiration is through product communities. These spaces bring together designers, developers, and makers who share fresh ideas, designs, and best practices.
One standout example is Framer Gallery.
In their gallery, youโll find a handpicked collection of real websites built by the community โ from clean personal portfolios and sleek SaaS landing pages to bold agency sites and creative experiments.
You can filter by category or style, so whether you're working on a product launch or a freelance page, youโll find relevant references fast. And if youโve built something cool โ submit it! The gallery is constantly evolving with new projects from designers and makers around the world.
๐ค What I love most? Many of these sites are built without writing a single line of code โ just using Framerโs design-first approach with built-in animations, CMS, and responsiveness. It makes the creative process feel fast, modern, and fun.
Thatโs exactly why we chose Framer for the new Growthmates website โ rethinking how we show up, what we offer, and how we support product teams.
3. LinkedIn โ YES, Iโm not kidding ๐
Okay, hear me out: LinkedIn became my secret weapon for product inspiration after I ruthlessly cleaned up my feed. No more recruiter spam or generic posts โ just pure signal from brilliant product minds. Hereโs how I use it:
I follow top product leaders, designers, and founders at companies like Intercom, Canva, and others shipping real products. Their updates? Pure gold. When Intercom breaks down their AI feature rollout, or Canva shares retention tactics โ itโs like getting a backstage pass to their playbook.
So yeah โ LinkedIn isnโt just for job hunting. Curate it right, and it becomes a live feed of what actually moves the needle in the product world. ะ
Letโs connect on LinkedIn if we havenโt yet ๐
How to make inspiration a part of your team culture ๐
1. Collect a list of 10 products to revisit regularly.
โก๏ธ What makes a list:
3 direct competitors in your category;
3 indirect competitors in a complementary category;
3 best products that you personally love using the most (B2B and B2C)
Last one โ YOUR product. Donโt forget to check the version on production regularly.
โก๏ธ How to choose these products:
High-quality UX and excellent visual quality;
Evergreen Growth strategies relevant to your model (PLG, PLS, Freemium, Trial);
Clear storytelling and GTM moves โ they announce new features with a deep understanding of their customers;
Strong emotional hooks โ animations, copy, or visuals that make the experience memorable and fun.
2. โGrowth Community of Practiceโ.
Looking back on my Miro journey, which started in 2017, I realized that my passion for collective learning had naturally sparked. It started with my relentless note-taking and taking courses, and then sharing frameworks as a Miro Champion.
This led to leading internal sessions on "Growth Community of Practice", where we would analyze trends with our teammates and guest experts. These sessions quickly became a beloved ritual where both Miro staff and external experts. We invited teams from Loom, Coda, and Dropbox, and had fruitful โAMAโ discussions.
๐ฏ How to make it work?
Engage your team: select a volunteer who will host each session and prepare a topic. I encouraged my team to do that, and rewarded them in performance reviews for contributing to team processes and culture.
Make it gamified and playful: each session can be a quiz, โbad vs. good UXโ voting, teardown of a competitor โ make it fun.
Curate with care and empathy: make it feel not obligatory, but exciting, and prepare for each in advance โ let your meetings be great again!
As a proof of concept, I remember how our Head of Growth shared that it became a favorite meeting in her busy calendar.
Fun fact ๐: later these โGrowth Community of Practiceโ sessions became Growthmates Podcast โ a series of interviws with industry leaders from Dropbox, Notion, Intercom, and more. And the next season is coming
3. Slack Channel with #industry-examples.
I recall checking this channel frequently when I was at Miro. Imagine waking up, taking a cup of fresh coffee, and instead of overwhelming messages, you see something fresh and inspiring. My second favorite channel was #NPS-feedback, though ๐
Iโm not so active in Slack anymore, but you know how active I am on LinkedIn. And this is what happened just recently โ 2 people from my network shared with me the same product (mymind) for inspiration!
I checked โ I loved it ๐ And will definitely share in one of the future issues. And if you have any great examples of onboarding flows you want me to look at and share in my content, please DM me on LinkedIn.
P.S. Iโm thinking about launching Growthmates.club community, and Slack group with constant inspiration (like here ๐) should be a part of it. Would you like to be an early adopter and
Before you go...
My mission is to help you build and grow meaningful products that delight your users. Here are some ways I can be useful:
User-centric Growth Course (4 spots left, starts on 11th August ๐)
If these frameworks sparked new ideas โ imagine working through your actual product challenge with live feedback, templates, and a dedicated community.
๐ Join with 100$ off โOnboarding & Activation Design Sprint ๐โโ๏ธ (1 slot only for Q3 ๐)
I will work closely with your team for 2 weeks to help you fix your Onboarding and improve the first user experience that can drive x2 uplift on your Activation. ๐ Check how it works โ
Newsletter collaboration ๐ฉ
Letโs tell the world about your product and co-create meaningful content for a vibrant product & design community.
๐ Book a slot โ
This is all for today, dear readers. If you find this newsletter valuable, share it with a friend or another creative builder ๐ It would give huge support for me to continue creating this!
What topics or stories would you want to explore next? Share your thoughts and requests in the comments!
If you like it, consider subscribing if you havenโt already done so, or start supporting my work here as a paid member. There are some discounts available, and maybe you can expense this :)
Connect with me on LinkedIn and learn more about my work on Growthmates.club.
With best regards,
Kate Syuma