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5-step Flow Review to Uncover Growth Opportunities
How analyse flows holistically with examples from Dropbox, Canva, Loom, Linear.
May 14, 2024
•
Kate Syuma
88
8
9
High-quality principles to support your Product-Led-Growth
How companies like Notion, Canva, Figma, Intercom, Linear, Miro are defining high quality + examples from their User Onboarding 🎁
Feb 4, 2024
•
Kate Syuma
68
8
12
The Holistic Growth Playbook: Chapter I — Building high-performing Growth Team
Insights from surveying 100 companies and best practices from Loom, Amplitude, Canva, and more.
Jun 25, 2024
•
Kate Syuma
37
4
4
My Pathless Path: From Traditional to Independent Journey
The first 6 months after 6 years at Miro.
Mar 3, 2024
•
Kate Syuma
34
9
7
10 Behavioural Principles and Dark Patterns in User Onboarding you need to know
Examples from Dropbox, Figma, Linear, and a deep-dive into Chapter II of "The Holistic Growth Playbook".
Aug 6, 2024
•
Kate Syuma
24
2
4
10 Onboarding Teardowns from top PLG products 🚀
Notion, Linear, Figma, Canva, and more — 400+ screenshots, 200+ comments, and a video deep-dive from me.
May 27, 2025
•
Kate Syuma
17
2
3 Behavioural Methods for better Habit-forming experience
Annoyed by popups? Let's explore BJ Fogg, CREATE, and The Hook models applied to B2B and B2C products.
Feb 11, 2025
•
Kate Syuma
19
2
7
🚀 How to Foster AI Adoption: From Isolated Feature to a Core Experience
Explore how Notion, Airtable, Canva, Miro, and more are adding AI on top of Core experience.
Jan 28, 2025
•
Kate Syuma
16
2
Making AI Feel Like a Human Partner: 5 Behavioral Principles
With inspiring examples from Lovable, Claude, Riverside, ImagineArt, and more
Jun 10, 2025
•
Kate Syuma
18
4
PLG vs AI: What’s next for Product-Led Growth?
Predictions from top growth leaders on how AI is reshaping growth work.
Sep 16, 2025
•
Kate Syuma
13
3
2
How an AI-Powered “User Onboarding Agent” More Than Doubled our Activation Rate
A behind-the-scenes look at how TheyDo replaced manual onboarding with a “CEO AI avatar” — and turned their onboarding into a true growth engine.
May 20, 2025
•
Kate Syuma
and
Jochem van der Veer
19
3 Boards and New Ways to Spark Your Next Growth Move 🚀
3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.
Jul 29, 2025
•
Kate Syuma
12
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