Archive - Growthmates with Kate Syuma

5-step Flow Review to Uncover Growth Opportunities

How analyse flows holistically with examples from Dropbox, Canva, Loom, Linear.

May 14, 2024 • Kate Syuma

High-quality principles to support your Product-Led-Growth

How companies like Notion, Canva, Figma, Intercom, Linear, Miro are defining high quality + examples from their User Onboarding 🎁

Feb 4, 2024 • Kate Syuma

The Holistic Growth Playbook: Chapter I — Building high-performing Growth Team

Insights from surveying 100 companies and best practices from Loom, Amplitude, Canva, and more.

Jun 25, 2024 • Kate Syuma

My Pathless Path: From Traditional to Independent Journey

The first 6 months after 6 years at Miro.

Mar 3, 2024 • Kate Syuma

10 Behavioural Principles and Dark Patterns in User Onboarding you need to know

Examples from Dropbox, Figma, Linear, and a deep-dive into Chapter II of "The Holistic Growth Playbook".

Aug 6, 2024 • Kate Syuma

10 Onboarding Teardowns from top PLG products 🚀

Notion, Linear, Figma, Canva, and more — 400+ screenshots, 200+ comments, and a video deep-dive from me.

May 27, 2025 • Kate Syuma

3 Behavioural Methods for better Habit-forming experience

Annoyed by popups? Let's explore BJ Fogg, CREATE, and The Hook models applied to B2B and B2C products.

Feb 11, 2025 • Kate Syuma

🚀 How to Foster AI Adoption: From Isolated Feature to a Core Experience

Explore how Notion, Airtable, Canva, Miro, and more are adding AI on top of Core experience.

Jan 28, 2025 • Kate Syuma

Making AI Feel Like a Human Partner: 5 Behavioral Principles

With inspiring examples from Lovable, Claude, Riverside, ImagineArt, and more

Jun 10, 2025 • Kate Syuma

PLG vs AI: What’s next for Product-Led Growth?

Predictions from top growth leaders on how AI is reshaping growth work.

Sep 16, 2025 • Kate Syuma

How an AI-Powered “User Onboarding Agent” More Than Doubled our Activation Rate

A behind-the-scenes look at how TheyDo replaced manual onboarding with a “CEO AI avatar” — and turned their onboarding into a true growth engine.

May 20, 2025 • Kate Syuma and Jochem van der Veer

3 Boards and New Ways to Spark Your Next Growth Move 🚀

3 boards, 500+ screenshots, and my favorite tools to supercharge your design & growth flows in AI era.

Jul 29, 2025 • Kate Syuma

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